Are Marketing With A Hammer?
January 27, 2009
http://www.leadsandprofits.com/Cash_Flow_Pack.html
Are You Marketing Your Business With Just A Hammer?
Hi Scott Wilson here and today I have a really interesting question for you.
You see in the last few weeks I’ve been running a direct mail campaign to a select group of business owners. So far it’s been a very interesting and productive marketing campaign. (I’ll probably share some results with you once the 8 week campaign has finished.)
However I’m just two weeks into this campaign and I’m uncovering a trend which 90% of the businesses I that have spoken to have in common.
And the trend is… "90% of the businesses are marketing their businesses with only a hammer."
What do I mean by this? Well, if you need to hang a picture or build a fence then you’d probably use a hammer.
Right?
But if you needed to paint a fence you wouldn’t use a hammer. You’d use a paint brush.
However some business owners are using a hammer (one marketing tool) to do the jobs that other marketing tools would be more effective in doing.
Sadly this is one of the reasons why some most business owners fail at marketing their businesses. It’s also why they see marketing as a cost and not as an investment.
You see when direct response marketing is implemented correctly it is an investment. In fact it is my belief that any money you spend on marketing your business should eventually be self-funding. Which means your marketing should actually be making you more money than your investing.
Listen closely because in just two weeks of in-the-market data I’ve discover that most businesses are replying on either just their website or just a radio campaign, or just their yellow pages ad, or just a networking event to bring in new business and to communicate with their existing customers.
If you’re doing this in your business then I want you to know you’re leaving a lot of possible cash flow on the table. That’s right you’re losing money because you’re marketing with a hammer when you should be using a paint brush or a screwdriver depending on the outcome you’re trying to achieve.
However, if you’ve been a customer or a list member of Leads and Profits for a while then you know I’m never one to open a problem up and then never provide a solution.
So I have some good news for you because in two weeks time I’m going to releasing my new "Cash Flow Focus 09" — Your Complete Business Marketing System Program.
This is a complete done-for-you direct response online and offline marketing program that will only be open to 5 businesses. (And yes 5 only means 5 — I sent money back to people who were too late on my "Website Warrant of Fitness" offer and I’ll do the same again with this offer as well.)
However the good news for you is as part of pre-launch I’m going to send 3 videos that will give you some better marketing tools.
You can freely use this profit generating information I’m going to share with you to generate cash flow for your business.
Best of all each video is about 7 minutes long and is targeted to give you information that you can use today no matter what business you’re in. Also to be fair these videos are a little self-serving because I know if you use the information and make a profit from them then you’ll probably want to be one of the 5 businesses that qualifies to work with me.
It’s a win/win!
However this is important — please don’t feel there’s any pressure on you to join my program after watching these videos because there’s not.
My list of contacts is big enough that I know this done-for-you business marketing program will sell out. But first I just want to deliver to you amazing content that you can profit from.
Ok enough for today — look out for your first 7 minute video coming this Thursday.
It will be called "The Boomerang Strategy"
Until then have fun & take action
Scott Wilson
P.S. If you need more cash flow for your business right now then go to this website and invest in this new best selling product
"2009 Cash Flow Creator Pack". It’s a series of proven and tested businesses letters you can use to generate cash flow in your business today.
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